Marketing throughout the franchise
LittleBigPlanet 1
| |
Butt World was my other favourite Euro-spot, but that was removed for some stupid reason.
| |
LittleBigPlanet 2
It's 2 AM in the morning, a schoolnight of course, and after a long session of LittleBigPlanet 1, you decide to look up some videos on LittleBigPlanet PSP (very undocumented at the time). It's the 11th of May, 2010, and your ten. After typing in "Little Big Plan" into the YouTube search bar, you see it.
LittleBigPlanet 2
And you click that unknown link, thinking it's a joke, only to find out it was from the official LittleBigPlanet channel.
That was what happened to me that fateful night, I experienced hype for the first time ever and I loved it. Keep that scenario in mind as you see this trailer once again.
Then they released more trailers, I won't post all of them here, that's too many. Instead, let me post the best campaign that should have reappeared in LittleBigPlanet 3...
| |
Another thing that these trailers did right? The endings bits. What I mean by that is simple; in the end of each trailer you see a pile of televisions that all have text that say a certain feature (some had yet to be announced). You could pause and see something like "Danger Tweaker" and say "What the crap is a 'Danger Tweaker'?", it could have been anything from something that allows you to be immune to dangers or something that makes something dangerous.
The only thing that can be considered bad would be that they showed some very unfinished areas. Just watch the Grabinator trailer, you see an entire untextured area of Victoria's Lab at 1:11, how that got through editing, I don't know.
How this could be used in the future
Let me just say it now, LittleBigPlanet 3's marketing campaign was complete and utter crap. I barely liked the trailers of the #StandSmall trailers, each was snarky but that was it. The other trailers were fantastic, especially the announcement ones. I was expecting a "Feature-ette" series, and quite obviously there is no such thing. I've actually considered trying to make my own fan-made Feature-ette trailers, but I had to factory reset my computer and thus lost Sony Vegas... Long story short, it's probably never going to happen. The closest thing we got was that weird Heroes of Bunkum trailer, and that would be stretch.
Sumo, get on that right now. I don't care if there's no point now that LittleBigPlanet 3 is out, we still need a Boost Boots or Pumpinator trailer.
Hell, if LittleBigPlanet HUB is even still a thing, you could randomly release a Brolley (or whatever that umbrella thing was called) Feature-ette. Outside of a few hundred "WAT, THAT'S STIL A THING!?!?!?!?!??!?!?!??!?!?!??!!? O MY GEE, SOOMU Y U B TRICKIN US!?!??!?!?!?!?!?!?", I don't think anyone would mind. Really, I totally wouldn't do a little Victory Jig and then collect the twenty bucks that someone owes me.
I wouldn't.
Promise.